The Standard Deviants - Learn English as a Second Language (ESL) - Possessives, Verb + Infinitive, and the Past ESL is taught throughout China in both public and private lower schools, high schools, universities, colleges, private business institutes and training centers. Explosive demand for ESL instructors has created a market resulting in more than 100,000 “Foreign Experts” (FE) annually being “imported” to teach ESL at an annual cost of 10 billion yuan (US$1.3 billion). “There is growing demand for quality ESL curriculum in China based on clear and proven standards,” said Ken Leonard, president of Ignite! Learning. “We believe the market is in great need of a solution that embraces individual learning styles within the classroom for ESL teachers while ensuring curriculum continuity. While our first market entry in China will be ESL, we expect to develop and introduce our core curriculum solutions for math and science in future years.”

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