The Erosion Of Spanish In The Workplace
John Echevarrķa, president of Miami-based Universal Music Latino, had high expectations of the young Cuban American executive assistant he hired a few years ago. ”Professionally, she was very good,” Echevarrķa says. But she was almost incapable of writing Spanish.”
So until he replaced her with a fully bilingual Puerto Rican secretary, the Spanish-language record executive typed much of his own business correspondence. Experiences like that convince Echevarrķa, a Spaniard, that the city ”is losing an asset.” You have to wonder about its future as ”the capital of Latin America,” he says. The quandary: Children and grandchildren of the immigrants who made Miami a vibrant international center lack the Spanish skills on which much of the city’s success and identity are built.
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